About

A couple of weeks ago a team of young ambitious students came together as a team with one mission: Research the field of fitness business and how it is influenced by the digital age. In the upcoming weeks you will read about:

  • Fitness start-ups
  • Current trends
  • The use of big data in social media marketing specific to social media fitness trends
  • Product placement
  • The “fintess-hype”

Check us out on Facebook as well!

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